Product strategies of European and Japanese multinational firms in the US market: an empirical investigation
Year of publication: |
1996
|
---|---|
Authors: | Murray, Janet Y. |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 13.1996, 6, p. 58-69
|
Publisher: |
MCB UP Ltd |
Subject: | Europe | Growth | Japan | Multinationals | Product strategy | Sales turnover |
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