Product value importance and consumer preference for visual complexity and symmetry
Mariëlle E. H. Creusen; Robert W. Veryzer; Jan P. L. Schoormans
| Year of publication: |
2010
|
|---|---|
| Authors: | Creusen, Mariëlle E. H. ; Veryzer, Robert W. ; Schoormans, Jan P. L. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 44.2010, 9/10, p. 1437-1452
|
| Subject: | Produktgestaltung | Product design | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008661710