Product variety and distribution channel structure
Year of publication: |
1-15 June 2017
|
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Authors: | Guo, Shanshan ; Heese, H. Sebastian |
Published in: |
International journal of production research. - London : Taylor & Francis, ISSN 0020-7543, ZDB-ID 160477-6. - Vol. 55.2017, 11/12 (1/15.6.), p. 3392-3410
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Subject: | product variety | distribution channels | non-cooperative game theory | Spieltheorie | Game theory | Vertriebsweg | Distribution channel | Produktdifferenzierung | Product differentiation | Nichtkooperatives Spiel | Noncooperative game |
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