Product Variety under Brand Influence: An Empirical Investigation of Personal Computer Demand
Year of publication: |
2002-05-17
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Authors: | HUI, Kai-Lung |
Institutions: | EconWPA |
Subject: | product variety | brand value | discrete choice | similarity | cannibalization |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Classification: | L10 - Market Structure, Firm Strategy, and Market Performance. General ; L63 - Microelectronics; Computers; Communications Equipment ; M10 - Business Administration. General ; M31 - Marketing |
Source: |
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Product Variety Under Brand Influence : An Empirical Investigation of Personal Computer Demand
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