Productive play time: the effect of practice on consumer demand for hedonic experiences
Year of publication: |
2011
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Authors: | Murray, Kyle B. ; Bellman, Steven |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 39.2011, 3, p. 376-392
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