Products in disguise : communicating product benefits with surface mimicry
Anneleen Van Kerckhove, Caroline De Bondt, Maggie Geuens
| Year of publication: |
2023
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|---|---|
| Authors: | Van Kerckhove, Anneleen ; De Bondt, Caroline ; Geuens, Maggie |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 49.2023, 5, p. 838-860
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| Subject: | surface mimicry | product design | property mapping | healthy food promotion |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucac015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013542028