Produkt- und Preismanagement im Firmenkundengeschäft
von Werner Pepels
| Year of publication: |
2006
|
|---|---|
| Authors: | Pepels, Werner |
| Publisher: |
München [u.a.] : Oldenbourg |
| Subject: | Lieferantenmanagement | Supplier relationship management | Produktmanagement | Product management | Fertigungsprogramm | Master production schedule | Preismanagement | Pricing strategy | Theorie | Theory | Deutschland | Germany | Unternehmen | Firmenkundengeschäft | Produktpolitik | Preispolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XI, 412 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-486-57879-0 ; 978-3-486-57879-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003280576