Extent:
Online-Ressource (XI, 65 S. 27 Abb., 7 Abb. in Farbe, online resource)
Series:
Type of publication: Book / Working Paper
Language: German
ISBN: 978-3-662-54002-2 ; 978-3-662-54001-5
Other identifiers:
10.1007/978-3-662-54002-2 [DOI]
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10014021246