Produkterfolg durch customer focus
Markus S. Kramer
| Year of publication: |
1996
|
|---|---|
| Authors: | Kramer, Markus S. |
| Publisher: |
Berlin [u.a.] : Springer-Verl. |
| Subject: | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management | Lean Management | Lean management | Kundenservice | Customer service | Innovationsmanagement | Innovation management | Theorie | Theory |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | IX, 278 S. : graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Notes: | Literaturverz. S. 255 - 275 |
| ISBN: | 3-540-59411-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000927315