Produktpolitik
Klaus Brockhoff
| Year of publication: |
1999 ; 4., neubearb. und erw. Aufl.
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|---|---|
| Authors: | Brockhoff, Klaus |
| Publisher: |
Stuttgart : Lucius & Lucius |
| Subject: | Produktmanagement | Product management | Theorie | Theory | Produktpolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XI, 392 S. Ill., graph. Darst., Tab 22 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. [359] - 389 |
| ISBN: | 3-8252-1079-0 ; 3-8282-0103-2 |
| Classification: | Marketing ; Forschung und Entwicklung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001351503