Extent: | x, 218 Seiten Illustrationen |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index Part I -- General framework of football club management -- Introduction to football business -- The continuous circle of football clubs -- Business models -- Revenue generation -- Part II -- Organisational structure of a football club -- Introduction human resources in football business -- Human resource management -- Part III -- Strategic focus areas of football club management -- Brand identification -- Brand positioning -- Customer relationship management -- Legal support and regulations -- Financial management -- Strategic planning -- Marketing and media -- Communication management -- Partnership and sponsorship -- Ticketing -- Hospitality -- Venue management -- Merchandise -- Business development -- Corporate social responsibility -- Part IV -- Conclusion: reflections on the future of football club management -- The evolution of football business. |
ISBN: | 978-1-032-32065-6 ; 978-1-032-32064-9 ; 978-1-003-31268-0 |
Other identifiers: | 10.4324/9781003312680 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014466416