Professionelle Verkaufsförderung : Zielgruppen, Aktionsphasen und Erfolgsmessung von Sales Promotion
von Professor Werner Pepels
| Year of publication: |
[2020]
|
|---|---|
| Authors: | Pepels, Werner |
| Institutions: | Erich-Schmidt-Verlag (publisher) |
| Publisher: |
Berlin : Erich Schmidt Verlag |
| Subject: | Verkaufsförderung | Sales promotion | Strategisches Management | Strategic management | Sales-promotion |
| Description of contents: | Table of Contents [gbv.de] ; Description [esv.info] |
| Extent: | 275 Seiten Diagramme 21.0 cm x 14.4 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturhinweise: Seiten 263-264 |
| ISBN: | 3-503-18794-4 ; 978-3-503-18794-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012105308