Professionelles Guerilla-Marketing : Grundlagen - Instrumente - Controlling
Katharina Hutter; Stefan Hoffmann
| Year of publication: |
[2013]
|
|---|---|
| Authors: | Hutter, Katharina ; Hoffmann, Stefan |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Guerilla-Marketing | Guerilla marketing | Controlling | Management control | Guerilla Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XIX, 198 Seiten Illustrationen, Diagramme 240 mm x 168 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-658-02267-1 ; 978-3-658-02267-9 ; 978-3-658-02268-6 |
| Other identifiers: | 10.1007/978-3-658-02268-6 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014007200