Professionelles Management als Erfolgsfaktor im Sponsoring
Year of publication: |
2010
|
---|---|
Authors: | Schnittka, Oliver ; Farsky, Mario |
Published in: |
Der Markt : international journal of marketing. - Wien : Österr. Ges. für Absatzwirtschaft, ISSN 0025-3863, ZDB-ID 206372-4. - Vol. 49.2010, 2, p. 83-93
|
Subject: | Sponsoring | Sponsorship | Performance-Management | Performance management | Controlling | Management control | Erfolgsfaktor | Success factor | Deutschland | Germany |
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