Profiling consumers of own brands and national brands using human personality
Year of publication: |
2006
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Authors: | Whelan, Susan ; Davies, Gary |
Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 13.2006, 6, p. 393-402
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