Profiling Indian female buyers in apparel purchasing : a conjoint approach
Sachin Deshmukh
Year of publication: |
2010
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Authors: | Deshmukh, Sachin |
Published in: |
Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence. - Dewas : Prestige Institute of Management, ISBN 978-81-7446-819-2. - 2010, p. 465-481
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Subject: | Indien | India | Konsumentenverhalten | Consumer behaviour | Conjoint-Analyse | Conjoint analysis | Bekleidung | Clothing | Frauen | Women | Weibliche Arbeitskräfte | Women workers | Bekleidungsindustrie | Clothing industry |
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