Profiling Indian shoppers : an exploratory study of organised retail
Year of publication: |
2010
|
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Authors: | Tripathi, Vibhuti ; Ghosch, Piyali ; Saini, Smit ; Agrawal, Swati |
Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 3.2010, 6, p. 669-683
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Subject: | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Indien | India |
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