Profit durch Power Pricing : Strategien aktiver Preispolitik
Hermann Simon; Robert J. Dolan. [Aus dem Engl. von Jürgen Ulrich Lorenz]
| Alternative title: | Power pricing <dt.> |
|---|---|
| Year of publication: |
1997
|
| Authors: | Simon, Hermann ; Dolan, Robert J. |
| Publisher: |
Frankfurt/Main [u.a.] : Campus-Verl. |
| Subject: | Preismanagement | Pricing strategy | Preis-Absatz-Funktion | Price response function | Theorie | Theory | USA | United States | Preispolitik | Wettbewerbsstrategie |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [gbv.de] ; Description [gbv.de] |
| Extent: | 384 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturangaben DM 78.00, S 569.00, sfr 73.00 |
| ISBN: | 3-593-35802-6 |
| Classification: | Marketing ; Betriebswirtschaft: Allgemeines |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014267829