Profit maximization through customer relationship marketing : measurement, prediction, and implementation
edited by Lerzan Aksoy, Timothy L. Keiningham and David Bejou
| Year of publication: |
2008
|
|---|---|
| Other Persons: | Aksoy, Lerzan (contributor) |
| Publisher: |
Binghamton, N.Y. : Best Business |
| Subject: | Kundenmanagement | Beziehungsmanagement | Relationship marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 135 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | zugl. veröffentl. als: Journal of relationship marketing, Vol. 6, Nr. 3/4, 2007 |
| ISBN: | 0-7890-3802-1 ; 0-7890-3803-X ; 978-0-7890-3802-9 ; 978-0-7890-3803-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004910640