Profit maximization through customer relationship marketing : measurement, prediction and implementation
Lerzan Aksoy ..., guest ed.
| Year of publication: |
2007
|
|---|---|
| Other Persons: | Aksoy, Lerzan (contributor) |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. Vol. 6, nr. 3/4
|
| Publisher: |
Binghamton, NY : Best Business Books |
| Subject: | Kundenmanagement | Beziehungsmarketing | Erfolgsfaktor |
| Extent: | XXV, 130 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004925842