Profit Maximizing Perceptual Positions: An Integrated Theory for the Selection of Product Features and Price
Year of publication: |
1981
|
---|---|
Authors: | Hauser, John R. ; Simmie, Patricia |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 27.1981, 1, p. 33-56
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | marketing | marketing: new products | marketing: pricing |
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