Profitabilitätsorientiertes Zielkundenmanagement in der Luftverkehrsbranche : eine theoretische und empirische Analyse
Year of publication: |
2005
|
---|---|
Authors: | Wiedmann, Klaus-Peter ; Hennigs, Nadine ; Hammersen, Marisa |
Publisher: |
Hannover : Univ., Lehrst. für Marketing & Management |
Subject: | Beziehungsmarketing | Relationship marketing | Zielgruppe | Target group | Luftverkehr | Air transport | Rentabilität | Profitability | Welt | World |
Extent: | VI, 102 S. graph. Darst. 297 mm x 210 mm |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
Language: | German |
Notes: | Literaturverz. S. 87 - 101 |
ISBN: | 3-932106-90-3 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Heinrich, Stephan, (2020)
-
Leweling, Sascha, (2018)
-
Email marketing : using Email to reach your target audience and build customer relationships
Sterne, Jim, (2000)
- More ...
-
Adoption barriers and resistance to sustainable solutions in the automotive sector
Wiedmann, Klaus-Peter, (2011)
-
When pain is pleasure : Identifying consumer psychopaths
Karampournioti, Evmorfia, (2018)
-
Langner, Sascha, (2016)
- More ...