Profitability market segmentation: Identifying the heavy users of overdraft checking
Fred W. Morgan
| Year of publication: |
1978
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|---|---|
| Authors: | Morgan, Fred W. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 6.1978, 2, p. 99-110
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| Subject: | USA | Bank | Absatz |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003635252