Profitable e-marketing : success strategies that pay off
Al Bredenberg
| Year of publication: |
c2002
|
|---|---|
| Authors: | Bredenberg, Al |
| Publisher: |
[Upper Saddle River, NJ] : Prentice Hall |
| Subject: | Marketingmanagement | Marketing management | Electronic Commerce | E-commerce | Internet | Marketing | Vertriebsweg | Distribution channel |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 610 S Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Handbuch ; Handbook |
| Language: | English |
| ISBN: | 0-13-032457-4 ; 0-7352-0310-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001630018