Profitable Growth : Release Internal Growth Brakes and Bring Your Company to the Next Level

Online-Ressource (XV, 184 p. 26 illus, digital)

Description based upon print version of record

4.1 Why Worry About the Brakes If You Never Even Get in Gear?4.2 Sales Hates Structure; 4.3 Sales and Cooperation: When Worlds Collide; 4.3.1 Sales and Marketing; 4.3.2 Sales and Product Development/RandD; 4.3.3 Sales and Purchasing; 4.3.4 Sales and Logistics; 4.3.5 Sales and Controlling; 4.4 The Goal: Growth-Driving Sales; 5: Is Your RandD Department Focused on Growth, or Just Its Own Ego?; 5.1 What Does RandD Mean to You?; 5.2 How Much Love Does a New Product Need?; 5.3 The RandD Debacle-Researchers Who Only Develop Themselves; 5.4 The Goal: RandD as an Innovation Platform

6: Is Your Purchasing Department Rewarded for Being Bean Counters Or for Delivering Quality?6.1 Purchasing-Just a Bunch of Penny-Pinchers?; 6.2 Just How Good is Your Purchasing Department?; 6.3 He Who Pays the Piper Calls the Tune; 6.4 The Goal: Quality as the Measure of Purchasing Performance; 7: For Support Departments, Changes Are a Nightmare; 7.1 The Role of Support Departments in the Growth Process; 7.1.1 Defining Performance Criteria; 7.1.2 Monitoring and Acknowledging Performance Criteria; 7.1.3 Defining Performance at Interfaces

7.2 Logistics, Operations and IT: Constantly Needed, Constantly Under Fire7.3 Finances, Controlling, Accounting and Internal Auditing: Don´t Ask for Changes; 7.3.1 Internal Auditing: With Club in Hand; 7.3.2 Finances and Accounting: Often Underestimated; 7.3.3 Controlling: The Final Frontier; 7.4 Human Resources-Does It Deserve the Name?; 7.5 Staff Departments and the Problem of Vacuum; 8: A Good Product Isn´t Enough: You Need a Growth Process; 8.1 Products and Services: How Can You be Sure They´re Up-To-Date?; 8.2 The Process and the Hurdles; 8.3 You Don´t Need to Reinvent the Wheel

8.4 Working Together and Not Against Each Other

How Long Do you Want to Tolerate the Fact That Your Organization Is Hindering Growth? -- Is Your Organization Ready for Growth? -- Take a Good Look at Your Marketing Department - Do You See Creative Geniuses or Conceptional Pros? -- Is Your Sales Organization a Dark Silo or a Real Growth Driver? -- Is Your R&D Department Focused on Growth, or just Its Own Ego -- Is Your Purchasing Department Rewarded for Being Bean Counters - or for Delivering Quality? -- For Support Departments, Changes Are a Nightmire -- A Good Product Isn't Enough - You Need a Growth Process -- Non-Profit Organizations - "No Profits" Is No Excuse -- The Most Effective Strategies for Blocking Growth -- Still Searching for a Growth Motor? - Try Looking in the Mirror!.​.

10.1007/978-3-642-32787-2 [DOI]

ECONIS - Online Catalogue of the ZBW