Profitably bundling information goods : evidence from the evolving video library of Netflix
Year of publication: |
2017
|
---|---|
Authors: | Hiller, R. Scott |
Published in: |
The journal of media economics. - New York, NY : Routledge, Taylor and Francis Group, ISSN 1532-7736, ZDB-ID 2020426-7. - Vol. 30.2017, 2, p. 65-81
|
Subject: | Informationsdienstleistung | Information services | Leistungsbündel | Bundling strategy | Streaming-Dienst | Streaming service | Rentabilität | Profitability | USA | United States | 2012-2014 |
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