Profiting from customer relationship management : the overlooked role of generative learning orientation
Year of publication: |
2013
|
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Authors: | Herhausen, Dennis ; Schögel, Marcus |
Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 51.2013, 8, p. 1678-1700
|
Subject: | Generative learning | CRM capabilities | Customer performance | Learning | Customer relationship management | Beziehungsmarketing | Relationship marketing | Lernende Organisation | Learning organization |
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