Programmatic creative : AI can think but it cannot feel
Marat Bakpayev, Tae Hyun Baek, Patrick van Esch and Sukki Yoon
| Year of publication: |
2022
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|---|---|
| Authors: | Bakpayev, Marat ; Baek, Tae Hyun ; Van Esch, Patrick ; Yoon, Sukki |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 30.2022, 1, p. 90-95
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| Subject: | Artificial intelligence | Emotional/rational | Hedonic/utilitarian | Programmatic creative | Künstliche Intelligenz | Kreativität | Creativity |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ausmj.2020.04.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012698526