Programmstrategische Entscheidungen
Jochen Becker
| Year of publication: |
1993
|
|---|---|
| Authors: | Becker, Jochen |
| Published in: |
Marketingfocus: Produktmanagement : [Hans Knoblich zum 60. Geburtstag]. - Stuttgart : Schäffer-Poeschel, ISBN 3-7910-0731-9. - 1993, p. 3-14
|
| Subject: | Marketingmanagement | Marketing management | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001282646