Project marketing : beyond competitive bidding
Bernard Cova; Pervez Ghauri; Robert Salle
| Year of publication: |
2002
|
|---|---|
| Authors: | Cova, Bernard ; Ghauri, Pervez N. ; Salle, Robert S. |
| Publisher: |
Chichester [u.a.] : Wiley |
| Subject: | Auktionstheorie | Auction theory | Wettbewerb | Competition | Projektmanagement | Project management | USA | United States | Theorie | Theory | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | X, 223 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. [415] - 419 |
| ISBN: | 0-471-48664-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001631357