Projected Destination Images on African Websites: Upgrading Branding Opportunities in the Global Tourism Value Chain
Year of publication: |
2008-12-02
|
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Authors: | van Wijk, van Wijk, J.C.A.C. ; Go, Go, F.M. ; Govers, Govers, R. |
Institutions: | Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam |
Subject: | Mozambique | Rwanda | Uganda | dynamic image formation | global value chain | tourism industry | upgrading |
Extent: | application/pdf |
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Series: | ERIM Report Series Research in Management. - ISSN 1566-5283. |
Type of publication: | Book / Working Paper |
Notes: | The text is part of a series RePEc:ems:eureri Number ERS-2008-079-ORG |
Classification: | F23 - Multinational Firms; International Business ; M - Business Administration and Business Economics; Marketing; Accounting ; M14 - Corporate Culture; Social Responsibility ; M31 - Marketing ; Q26 - Recreational Aspects of Natural Resources |
Source: |
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Wijk, J.C.A.C. van, (2008)
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van Wijk, Jeroen, (2014)
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van Wijk, van Wijk, J.C.A.C., (2008)
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van Wijk, van Wijk, J.C.A.C., (2008)
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Dealing With Piracy. Intellectual Asset Management In Music And Software
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The Tsunami’s CSR Effect: MNEs and Philanthropic Responses to the Disaster
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