Projective customer competence : projecting future customer needs that drive innovation performance
Year of publication: |
2013
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Authors: | Stanko, Michael A. ; Bonner, Joseph M. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 42.2013, 8, p. 1255-1265
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Subject: | Participative product development | Innovativeness | New product performance | Produktentwicklung | New product development | Innovation | Innovationsmanagement | Innovation management | Projektmanagement | Project management | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Erfolgsfaktor | Success factor |
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