Projective Drawings and Metaphor: Analysis of Organisational Culture
Questionnaires that involved projective drawings and metaphor by asking respondents to draw an image and name an animal representing their organisation and department were completed by managers in two corporate firms. The procedure produced consistent, interpretable results suggesting the methodology′s usefulness in analysing an organisation′s culture.
Year of publication: |
1990
|
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Authors: | Nossiter, Vivian ; Biberman, Gerald |
Published in: |
Journal of Managerial Psychology. - MCB UP Ltd, ISSN 1758-7778, ZDB-ID 2020283-0. - Vol. 5.1990, 3, p. 13-16
|
Publisher: |
MCB UP Ltd |
Subject: | Methodology | Managers | Corporate culture | Psychology |
Saved in:
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