Proleader and antitrailer information distortion and their effects on choice and postchoice memory
Year of publication: |
2014
|
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Authors: | DeKay, Michael L. ; Miller, Seth A. ; Schley, Dan R. ; Erford, Breann M. |
Published in: |
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology. - Amsterdam [u.a.] : Elsevier, ISSN 0749-5978, ZDB-ID 629198-3. - Vol. 125.2014, 2, p. 134-150
|
Subject: | Consumer choice | Information distortion | Memory bias | Preference formation | Konsumentenverhalten | Consumer behaviour | Experiment | Präferenztheorie | Theory of preferences |
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