Prominence and consumer search
Year of publication: |
2009
|
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Authors: | Armstrong, Mark ; Vickers, John ; Zhou, Jidong |
Published in: |
The Rand journal of economics. - Hoboken, NJ : Wiley, ISSN 0741-6261, ZDB-ID 798131-4. - Vol. 40.2009, 2, p. 209-233
|
Subject: | Marketing | Reputation | Produktdifferenzierung | Product differentiation | Konsumentenverhalten | Consumer behaviour | Konsumtheorie | Consumption theory |
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