Prominence versus dominance : how relationships between alternatives drive decision strategy and choice
Year of publication: |
2013
|
---|---|
Authors: | Evangelidis, Ioannis ; Levav, Jonathan |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 50.2013, 6, p. 753-766
|
Subject: | dominance | prominence | context effects | attribute | number of alternatives | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision |
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