Promoting branded fare families and ancillary services : merchandising and its impacts on the travel value chain
Year of publication: |
2009
|
---|---|
Authors: | Vinod, B. ; Moore, Kyle |
Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 8.2009, 2/3, p. 174-186
|
Subject: | Revenue-Management | Revenue management | Fluggesellschaft | Airline | Markenführung | Brand management | Dienstleistungsqualität | Service quality |
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