Promoting charitable donation campaigns on social media
Year of publication: |
February 2018
|
---|---|
Authors: | Tugrul, Tugba Orten ; Lee, Eun Mi |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 38.2018, 3/4, p. 149-163
|
Subject: | Telecommunication service company | message framing | construal-level theory | charitable donation | Facebook | Social Web | Social web | Fundraising | Virales Marketing | Viral marketing | Wohltätigkeit | Charity | Altruismus | Altruism |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1080/02642069.2017.1380190 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Viral Altruism? Charitable Giving and Social Contagion in Online Networks
Lacetera, Nicola, (2014)
-
The Role of Status-Seeking in Online Communities : Giving the Gift of Experience
Lampel, Joseph, (2014)
-
Success in an online giving day : the role of social media in fundraising
Bhati, Abhishek, (2020)
- More ...
-
The effects of consumer social media marketing experiences on brand affect and brand equity
Tugrul, Tugba Orten, (2015)
-
Employee perception of CSR activities: Its antecedents and consequences
Lee, Eun Mi, (2013)
-
Does perceived consumer fit matter in corporate social responsibility issues?
Lee, Eun Mi, (2012)
- More ...