Promoting continual member participation in firm-hosted online brand communities : an organizational socialization approach
Junyun Liao, Ph.D. student, Minxue Huang, Professor, Bangming Xiao, Lecturer
| Year of publication: |
February 2017
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| Authors: | Liao, Junyun ; Huang, Minxue ; Xiao, Bangming |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 71.2017, p. 92-101
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| Subject: | Firm-hosted online brand community | Socialization | Member education | Interaction support | Participation feedback |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.10.013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011622503