Promoting nonprofit organizations : a reputation management approach
Ruth Ellen Kinzey
| Year of publication: |
2013
|
|---|---|
| Authors: | Kinzey, Ruth Ellen |
| Publisher: |
New York [u.a.] : Routledge |
| Subject: | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations | Management | Nonprofit-Organisation | Nonprofit organization | Prestige | Strategisches Management |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XII, 231 S. Ill. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Welcome to the not-for-profit world -- Strategic communication planning -- Sustainable citizenship -- Crisis communication -- Cause-related marketing -- The art of connectivity -- Creating nonprofit engagement. |
| ISBN: | 978-0-415-89926-0 ; 978-0-415-89927-7 ; 978-0-203-14089-5 |
| Classification: | Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009746663