Promoting online purchase intention through website quality, EWOM, receiver perspective, consumer satisfaction and brand image
Year of publication: |
2022
|
---|---|
Authors: | Wicaksono, Aditya Indra ; Ishak, Asmai |
Subject: | Website quality | EWOM | receiver perspective | consumer satisfaction | brand image | online purchase intention | Markenimage | Brand image | Website | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Dienstleistungsqualität | Service quality | Produktqualität | Product quality |
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