Promoting products from developing countries : roles of brand name and spokesperson
Year of publication: |
2011
|
---|---|
Authors: | Bao, Yeqing ; Zhang, Shi ; Simpson, James T. |
Published in: |
Handbook of research in international marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-84980-302-1. - 2011, p. 48-67
|
Subject: | Internationales Marketing | International marketing | Markenartikel | Brand | Markenführung | Brand management | USA | United States | Entwicklungsländer | Developing countries |
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