Promoting the advocacy behavior of customers through corporate social responsibility : the role of brand admiration
Year of publication: |
2023
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Authors: | Ahmad, Naveed ; Ullah, Zia ; Al Dhaen, Esra Saleh ; Siddique, Irfan |
Published in: |
Business and society review : journal of the W. Michael Hoffman Center for Business Ethics at Bentley University. - Malden, MA : Wiley Periodicals, Inc., ISSN 1467-8594, ZDB-ID 1483033-4. - Vol. 128.2023, 2, p. 367-386
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Subject: | brand admiration | corporate social responsibility | customer advocacy behavior | customer behavior | food preferences | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Beziehungsmarketing | Relationship marketing | Firmenimage | Corporate reputation | Markenimage | Brand image | Markenführung | Brand management |
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