Promoting through consumer nostalgia : a conceptual framework and future research agenda
Year of publication: |
2021
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Authors: | Rana, Sudhir ; Raut, Sachin Kumar ; Prashar, Sanjeev ; Abu Bakar bin Abdul Hamid |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 27.2021, 2, p. 211-249
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Subject: | consumer nostalgia | marketing practices | Nostalgia | nostalgia marketing | nostalgia mechanism | nostalgia promotion | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Verkaufsförderung | Sales promotion | Emotion | Werbewirkung | Advertising effects |
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Rana, Sudhir, (2022)
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