Promotion and marketing for broadcasting and cable
Year of publication: |
1999 ; 3. ed.
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Other Persons: | Eastman, Susan Tyler (contributor) |
Publisher: |
Boston [u.a.] : Focal Press |
Subject: | Rundfunk | Öffentlichkeitsarbeit | Marketing | Aufsatzsammlung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Call Media - Mehrwertdienste in TV und Hörfunk
Goldhammer, Klaus, (2005)
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Kundenorientierung in der Broadcast-Industrie
Nohr, Holger, (2008)
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Management und Marketing von Rundfunkanstalten
Eichhorn, Peter, (1990)
- More ...
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Eastman, Susan Tyler, (2015)
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Media promotion and marketing for broadcasting, cable, and the Internet
Eastman, Susan Tyler, (2006)
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Promotion & marketing for broadcasting & cable
Eastman, Susan Tyler, (1991)
- More ...