Promotion and Prevention across Mental Accounts: When Financial Products Dictate Consumers' Investment Goals
Year of publication: |
2004
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Authors: | Zhou, Rongrong ; Pham, Michel Tuan |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 31.2004, 1, p. 125-135
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