Promotion checkoffs, why so controversial? : The evolution of generic advertising battles
by: John M. Crespi
| Year of publication: |
2001
|
|---|---|
| Other Persons: | Crespi, John M. (contributor) |
| Publisher: |
Ithaca, NY |
| Subject: | Agrarpolitik | Agricultural policy | Marketingmanagement | Marketing management | Werbung | Advertising | Landhandel | Agricultural trade | Agrargenossenschaft | Agricultural cooperative | USA | United States |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 34 S. |
|---|---|
| Series: | NICPRE / National Institute for Commodity Promotion Research and Evaluation. - Ithaca, NY, ZDB-ID 1485188-X. - Vol. 01,02 AEM research bulletin. - Ithaca, NY, ZDB-ID 2210765-4. - Vol. 2001,04 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003520760