Promotion dynamics
Scott A. Neslin and Harald J. van Heerde
| Year of publication: |
2009
|
|---|---|
| Authors: | Neslin, Scott A. ; Heerde, Harald J. van |
| Publisher: |
Boston, Mass. [u.a.] : Now |
| Subject: | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Extent: | IX S., S. 177 - 268 graph. Darst. |
|---|---|
| Series: | Foundations and trends in marketing : FTMKT. - Hanover, Mass. : Now, ISSN 1555-0753, ZDB-ID 2265505-0. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Übersichtsarbeit ; Systematic review |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 978-1-60198-280-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003928447