Promotion of Prescription Drugs and Its Impact on Physicians' Choice Behavior
Year of publication: |
2001
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Authors: | Gönül, Füsun F. ; Carter, Franklin ; Petrova, Elina ; Srinivasan, Kannan |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 65.2001, 3, p. 79-90
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