PROMOTION STRATEGIES AND THEIR EFFICIENCY IN THE CASE OF BRANDING TRANSYLVANIA AS A TOURIST DESTINATION
Year of publication: |
2005
|
---|---|
Authors: | COSMA, SMARANDA ; COROS, MONICA MARIA |
Published in: |
JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA. - Facultatea de Business. - 2005, 2005_2_10
|
Publisher: |
Facultatea de Business |
Subject: | promotion strategies | barnding | Transylvania |
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